Titre : |
How do consumers perceive organic cosmetics in an increasingly green world? |
Type de document : |
Mémoire |
Auteurs : |
Maxence MULLER, Auteur |
Année de publication : |
2021 |
Importance : |
41 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management COSMETIQUE ET PARFUMERIE SECTEUR ; INFORMATION DU CONSOMMATEUR Entreprise LE MARCHE BIO
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Résumé : |
The cosmetics industry is in a transition phase. Indeed, consumers are increasingly turning to organic cosmetics. Organic cosmetics seem to be the perfect alternative to conventional cosmetics in order to have a healthier lifestyle and to respect the environment.
The objective is to understand how organic cosmetics have developed and imposed themselves in a sector that was not "green" oriented.
In this context, the research question is: How do consumers perceive organic cosmetics
in an increasingly green world?
In order to answer this question, the qualitative method was the most suitable to understand this consumption among consumers who are adept at it. Thus, I was able to conduct 13 interviews to answer my questions.
The results allowed me to better understand the relationship between consumers and the purchase of organic cosmetics. I figured out why they decided to buy this type of product, the advantages and disadvantages. In addition, it allows me to know if they are full or partial consumers of organic products, and if organic is expanding into other areas. Finally, I was able to realize that communication around organic products is important and that one can be influenced to use organic cosmetics. |
Programme : |
PGE-Reims |
Permalink : |
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