Titre : |
Use of blockchain technology in Indian agriculture supply chain for traceability of cultivation practices in India and its impact on consumer behavior |
Type de document : |
Mémoire |
Auteurs : |
Praveen DODDA, Auteur |
Année de publication : |
2021 |
Importance : |
28 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INDE ; AGRICULTURE ; TRACABILITE ; COMPORTEMENT DU CONSOMMATEUR ; LOGISTIQUE
|
Résumé : |
Indian Agriculture is major agriculture supply chains in the world. It is the country’s main source of revenue which contributes up to 20% of India’s GDP also it is the largest employment providing sector in India. Block chain is one out of many promising technologies in the last few years, it helps in increasing the trust, security and traceability of data which has been shared throughout the entire network. Integrating technology like blockchain allows consumers to know more better about the origin of the food products and helps them better understand about how the food is produced which they consume in everyday life.
In this paper I am going to discuss blockchain being integrated in Indian ASC which helps in traceability of the products and allows consumers to better understand about the products. A deeper analysis has been done on the consumer behavior, if they will be willing to adapt block chain technology in their everyday life which makes them gain knowledge about the products which they consume every day and are they willing to spend more amount if the products are made in organic cultivation methods which also helps farmers to make more money. This paper will help Indian farmers understand consumer insights and motivate them to integrate blockchain technology in the supply chain. |
Programme : |
MSc Supply Chain Management |
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