| Titre : |
CSR strategies in the book publishing industry: a case study of Chelsea Green Publishing |
| Type de document : |
Mémoire |
| Auteurs : |
Stella GOUES, Auteur |
| Année de publication : |
2021 |
| Importance : |
34 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
EDITION SECTEUR ; ECOLOGIE ; CULTURE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE
|
| Résumé : |
The purpose of this study is thus to explore green marketing and Corporate Social Responsibility (CSR) strategies in the book publishing industry. It aims to understand what the key environmental and social concerns in the industry are today, to identify how and the reasons why book publishers should address social and environmental concerns in their business operations and their interactions with stakeholders. |
| Programme : |
MSc Cultural & Creative Industries |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538570 |
CSR strategies in the book publishing industry: a case study of Chelsea Green Publishing / 2021 
