Titre : |
Football Business: Which shareholding strategy to adopt? Publicly listed club VS equity owned club, the case study of the two Manchester clubs. |
Type de document : |
Mémoire |
Auteurs : |
Hugo SAGRANDI, Auteur |
Année de publication : |
2021 |
Importance : |
33 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management MARKETING STRATEGIQUE ; SPORT
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Résumé : |
Football clubs are nowadays compared to real companies and the popular sport of the early 1900's that was football, tends nowadays towards a business football where profitability must be always higher. Indeed, the economy of football and the money generated each year can be compared to the 20th largest GDP in the world (700 billion dollars generated).
Football Business: Should a football club be a public club or an equity club? What financial and sporting impact do these two choices have?
The research question focuses first on the evolution of the football business and the whole ecosystem around it, then on an analysis and data collection on the case study of the two Manchester clubs, and then I will try to answer my research question in the last part of this thesis.
In order to write my dissertation, I decided to do my research using my knowledge of the football world in general but also my business and financial knowledge. I also based my research on my teaching throughout my studies at Neoma but also on scientific readings and research. In addition, in order to be as precise as possible, I decided to interview an employee of Nantes Football Club whom I know personally, and I also created a questionnaire using Google Forms which I distributed to all my acquaintances in order to carry out a study on the two Manchester clubs. The analysis and calculation of the data will also be based on my financial analysis courses from my MSc year, and I will analyze the financial documents of these two clubs.
The world of football has always fascinated me since I was very young, which is why I decided to deal with a subject that fascinates me in order to help my future career choice thanks to the answers that I will discover. |
Programme : |
MSc Accounting, Auditing & Advisory |
Permalink : |
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