Titre : |
The brand value and its impact on the firm valuation |
Type de document : |
Mémoire |
Auteurs : |
Mohamed Amine RAYHANE, Auteur |
Année de publication : |
2021 |
Importance : |
26 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management MARQUE ; EVALUATION D'UNE ENTREPRISE ; CAPITALISATION BOURSIERE ; MARKETING INDUSTRIEL ; IMAGE DE MARQUE
|
Résumé : |
The purpose of this seminar paper is to examine the brand value and measure its impact on the firm valuation. So, we will study in details the relationship linking between the brand value and the market capitalization. We tried to study 500 observations of the highest Top 50 brands worldwide for a duration of 10 years from diverse sectors throughout a regression model. We analyzed the results in a statistical and economic basis so that, we can well comprehend the link between the stock price and the brand value. At the end, we found that there is a strong and positive correlation between the brand value and the stock price of the firm. |
Programme : |
MSc Corporate Finance |
Permalink : |
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