Titre : |
Impact of green marketing on household products consumers in France |
Type de document : |
Mémoire |
Auteurs : |
Elsa NONROY, Auteur |
Année de publication : |
2021 |
Importance : |
36 p. |
Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
Langues : |
Anglais (eng) |
Mots-clés : |
Management CONSOMMATEUR ; MARKETING ENVIRONNEMENTAL
|
Résumé : |
The term "sustainable development" was first defined in 1987 by the Report of the United Nations Commission on the Environment as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs". Formalized in 1992 at the Earth Summit in Rio, this concept is based on three dimensions: People (social equity), Planet (environmental protection) and Profit (wealth creation). It is this second pillar that will interest us in this dissertation because a large part of our resources is disappearing. In 1972, the Club of Rome published the book Limits to Growth, which explains that industrialization would result in an exponential increase in resource consumption and environmental degradation. The authors predicted that our society would reach the limits of the planet and collapse within the next 100 years.
When it was published, this study shocked and pushed the different actors of society to question themselves and to change their thinking about the functioning of the industrial society based on profit and economic growth in order to move towards a more responsible society.
This worrying study leads us to ask ourselves what role companies that produce and sell household products play in preserving the environment; and how French consumers react to this effort. |
Programme : |
MSc Marketing French Excellence |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538640 |