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Titre : |
Corporate Social Responsability and its impacts on reputation, brand image and stakeholder management. |
Type de document : |
Mémoire |
Auteurs : |
Martin LE CLAIR, Auteur |
Année de publication : |
2021 |
Importance : |
29 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management IMAGE DE MARQUE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE
|
Résumé : |
Nowadays, more than ever, players must be vigilant about their impact on the environment and society as a whole, but also put in place social policies that are more in line with current and future challenges. As a result, companies are now taking concrete social measures to improve inclusion, social diversity, wage security or to employ people in special situations such as disability. But also environmental measures in line with the challenges of preserving ecosystems and biodiversity, reducing pollution and using renewable materials and energies.
To this end, European states, including France, are increasing legislation in favor of these issues, in order to push players to modify their business model and integrate CSR into the heart of their activities. This win-win approach makes it possible to reconcile the challenges of sustainable development and to serve the interests of its various stakeholders, while keeping a fairer and more prosperous view of business performance. In the past, the sustainability of companies in the market place depended on their economic and commercial competitiveness. Nowadays, in order to remain competitive, companies have to design a more responsible management of the various impacts of their economic activity, sometimes at the expense of a constantly growing financial performance |
Programme : |
MSc Marketing French Excellence |
Permalink : |
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