| Titre : |
Present situation and development strategy of service marketing in China's catering industry |
| Type de document : |
Mémoire |
| Auteurs : |
Shuiyi GAO, Auteur |
| Année de publication : |
2021 |
| Importance : |
33 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MARKETING STRATEGIQUE ; RESTAURATION SECTEUR
|
| Résumé : |
China's tertiary industry is developing rapidly with the progress of the society and The Times, and the catering industry is playing a more and more significant part in China's national economy. In the past few years, China's catering industry has developed unexpectedly. In line with the corresponding statistics, the catering industry grew by more than 10 percentage points faster than other industries. We can see that China is in a stage of great development of catering industry, with enormous market potential and wide prospects. |
| Programme : |
MSc Marketing French Excellence |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538651 |
Present situation and development strategy of service marketing in China's catering industry / 2021 
