| Titre : |
Research on the development of rural tourism under the background of cultural tourism integration : Take Xinchang county, Zhejiang Province as an example |
| Type de document : |
Mémoire |
| Auteurs : |
Wenwen DONG, Auteur |
| Année de publication : |
2021 |
| Importance : |
34 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CHINE ; TOURISME SECTEUR
|
| Résumé : |
There is a huge potential market for rural tourism, which not only promotes the construction of villages but also promotes economic development. In the face of the current rapidly rising demand for rural tourism and insufficient development motivation, we should actively explore innovative development ideas for rural tourism, and use "Culture + Tourism" as a starting point to promote the development of rural tourism and the dissemination of culture. On the one hand, to supply the urgent need of farmers for nearby employment and enterprise, on the other hand, it promotes the rapid integration and development of rural industries and further promotes rural revitalization and development.
This article takes Xinchang County, Zhejiang Province as a case and aims to analyze and solve the problems in developing local rural tourism against the background of cultural and tourism integration. This research is based on the qualitative research of 8 in-depth interviews, field investigations, case studies and other research methods, revealing the current problems of rural tourism in Xinchang County, Zhejiang Province-the rural tourism industry is in a backward and resource utilization rate. The state is low, and tourism resources are relatively scattered. Based on these findings and based on these findings, the author determined the two main directions for developing rural tourism in Xinchang County: Based on "Culture + Tourism" and using the analysis method SWOT, the advantages and disadvantages of rural tourism development in Xinchang County were assessed. Opportunities and challenges, advocacy of rural tourism development strategies in Xinchang in the context of cultural and tourism integration and promotion of rural revitalization and development. |
| Programme : |
MSc Marketing French Excellence |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538654 |
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Research on the development of rural tourism under the background of cultural tourism integration / 2021 
