| Titre : |
Inlcusion and diversity in doll toy industry - How far should the doll toy industry be focused on diversity and inclusion-oriented products for enhancing customer brand experience? |
| Type de document : |
Mémoire |
| Auteurs : |
Glennys Margarita PARRA NIETO, Auteur |
| Année de publication : |
2021 |
| Importance : |
28 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMPORTEMENT DU CONSOMMATEUR ; IMAGE DE MARQUE ; JOUET ET JEU SECTEUR
|
| Résumé : |
The toy sector it is a saturated industry with a constant competition based on the quality of the materials, prices, brands in the market and play value offer to the children, so having a competitive advantage for toy companies is quite hard. Particularly the section of dolls is not the same as 50 years ago, even in 15 yearsthe industry has changed, it has been in constant evolution, directly proportional to how society has been changing. The new generations are more diverse and are committed to constant inclusion, which is why the toy industry has also been subject to these latest social trends. Therefore, this research study is related to inclusion and diversity in doll toy industry and how far should be focused on diversity and inclusion-oriented products for enhancing customer brand experience.
|
| Programme : |
MSc International Marketing & Brand Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538665 |
Inlcusion and diversity in doll toy industry - How far should the doll toy industry be focused on diversity and inclusion-oriented products for enhancing customer brand experience? / 2021 
