| Titre : |
Better Real than Ideal : How Beauty and the Lack of Diversity Impact the Representation of Women in Advertising |
| Type de document : |
Mémoire |
| Auteurs : |
Juliette LURAND, Auteur |
| Année de publication : |
2021 |
| Importance : |
28 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
BEAUTE ; COMPORTEMENT DU CONSOMMATEUR ; MINORITE
|
| Résumé : |
The research seeks to highlight the dysfunctions in current advertising by gathering data on female consumers’ experience. From the findings, the study will elaborate a new way to represent women adapted to consumers’ expectations. To do so, this paper addresses three main objectives which are:
o To understand the relationship between the actual self and the ideal self
o To identify the impact of the representation of women’s ideal self in terms of self-esteem and self-identification
o To explore consumers’ attitude towards the representation of their actual self |
| Programme : |
MSc International Marketing & Brand Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538669 |
Better Real than Ideal : How Beauty and the Lack of Diversity Impact the Representation of Women in Advertising / 2021 
