| Titre : |
How does co-creation create value for slow-fashion customers? |
| Type de document : |
Mémoire |
| Auteurs : |
Justine LACROIX, Auteur |
| Année de publication : |
2021 |
| Importance : |
26 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMPORTEMENT DU CONSOMMATEUR ; MODE ; RESEAU SOCIAL
|
| Résumé : |
This paper will contribute to the very few existing research on co-creation within slow-fashion companies. More specifically, we will focus our efforts on finding out which benefits co-creation processes bring to customers, by which processes co-creation create value for customers and what type of value is involved. Therefore, our research question is the following: How does co-creation create value for slow-fashion customers? To answer this question, we led a qualitative study whose result was that co-creation in slow fashion creates five types of value for consumers through different processes |
| Programme : |
MSc International Marketing & Brand Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538670 |
How does co-creation create value for slow-fashion customers? / 2021 
