Titre : |
Pre-owned; Luxury brand's new addition. Could the 2nd hand industry revive in store luxury retail experiences in fashion capitals (Paris & London) ? |
Type de document : |
Mémoire |
Auteurs : |
HABRE CHLOÉ, Auteur |
Année de publication : |
2021 |
Importance : |
29 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INDUSTRIE DU LUXE SECTEUR ; MARQUE ; CONSOMMATEUR
|
Résumé : |
This thesis is dedicated to understanding how could the second-hand industry revive in-store luxury retail experiences in fashion capitals? This thesis will also cover how luxury brands adapt to the consumers' needs, changes in behavior, and habits of purchase. This includes how stores will offer a new and dynamic experiences to revive in-store traffic through the second-hand industry. Today the center of attention of every business is its client. Sellers' focus must be on what the client wants and needs.
This business model is the brand’s new strategy to survive in the market. Customers seek to live an immersive and unique experience while shopping. The luxury industry is adapting to this new way of client experience by offering innovative services and displays which appeal to their needs.The world is becoming more sustainable and conscious. We are noticing that clients want to be educated on brands, the industry and care about transparency. We are also witnessing a rise in the second-hand industry especially through online channels. Where can we define the line between the second-hand industry and luxury retail experiences? How will luxury goods stores manage and deal with this new customer behavior? What are the new concepts and services that brands will offer to attract clients and revive in -store experiences? Therefore, the objectives of the research are to define the line between the second-hand industry and luxury retail experiences? How will they revive in-store customer experiences? And who are today’s luxury consumers? |
Programme : |
MSc Luxury Marketing |
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