| Titre : |
Packaging as a tool for sustainability: The case of luxury cosmetics |
| Type de document : |
Mémoire |
| Auteurs : |
Manon BERNA, Auteur |
| Année de publication : |
2021 |
| Importance : |
40 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COSMETIQUE ET PARFUMERIE SECTEUR ; EMBALLAGE ; MARQUE
|
| Résumé : |
This research demonstrates that a sustainable aspect in luxury cosmetics impacts positively or neutrally the consumer’s intention to purchase and willingness to pay. It also shows that the absence of sustainability in luxury cosmetics negatively impacts the consumer’s purchase intention and willingness to pay. Lastly, this study shows that in the short-term brands will be punished by consumers and soon by the law, for not being sustainable. |
| Programme : |
MSc Luxury Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539132 |
Packaging as a tool for sustainability: The case of luxury cosmetics / 2021 
