| Titre : |
“Impacts of embedded social media channels on satisfaction associated with travel websites & purchase decision in tourism & hospitality industry in Vietnam”. |
| Type de document : |
Mémoire |
| Auteurs : |
Thi-Mua NGUYEN |
| Année de publication : |
2021 |
| Importance : |
29 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
RELATION ; TOURISME SECTEUR ; VIETNAMIEN
|
| Résumé : |
A quantitative methodology was conducted on Vietnamese respondents mostly on Facebook to research the relationships between gratification factors and satisfaction associated to travel websites embedded to social media channels and purchase intention. Therefore, this seminar paper aimed at confirming the impacts of web-based social media on traveler’s satisfaction and behaviors. The findings is believed to considerably contribute to travel business’s marketing strategies on online settings.
Based on the theoretical framework developed from the existing studies, several hypotheses were developed to examine the relationships between variables. The statistical analysis showed there are positive relations between gratification indicators and user satisfaction generated from travel websites and their purchase intention.
This result leads to the final conclusion that travel brands should optimize their official websites to attract more potential customer by functions of social media platforms. One of the effective ways is embedding social media channels on websites. Moreover, higher attention should be put on influential factors to better satisfy potential customers’ expectation, convincing them to make purchase decision and maximize the outcome of their social media strategy. |
| Programme : |
PGE-Rouen |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539249 |
“Impacts of embedded social media channels on satisfaction associated with travel websites & purchase decision in tourism & hospitality industry in Vietnam”. / 2021 
