| Titre : |
How Covid-19 influenced the shift in marketing strategies of the luxury residential real estate sector: Case of India. |
| Type de document : |
Mémoire |
| Auteurs : |
Rena VORA, Auteur |
| Année de publication : |
2021 |
| Importance : |
53 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CONSOMMATEUR ; CRISE ECONOMIQUE ; IMMOBILIER SECTEUR ; INDE ; MARKETING ACHAT
|
| Résumé : |
The aim of this study is to understand how the COVID-19 pandemic influenced the marketing strategies of the luxury residential real estate markets. We focus on the case of India for the scope of this study and understand and analyze various qualitative measures such as like trends, technology adaptation and consumer perceptions. We also discuss about the global perspective from time to time so as to understand India’s luxury real estate market’s standing as compared to others. |
| Programme : |
MSc International Master in Luxury Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539317 |
How Covid-19 influenced the shift in marketing strategies of the luxury residential real estate sector: Case of India. / 2021 
