Storytelling on Steroids : 10 stories that hijacked the cultural conversation / John WEICH / BIS (2014)  

Titre : Storytelling on Steroids : 10 stories that hijacked the cultural conversation Type de document : e-book Auteurs : John WEICH, Auteur Editeur : BIS Année de publication : 2014 Importance : 173 p. ISBN/ISSN/EAN : 978-90-6369-368-8 Langues : Anglais (eng) Mots-clés : Management COMMUNICATION DE GROUPE ; MARKETING CULTUREL ; RESEAU SOCIAL Résumé : Storytelling is pop culture’s ‘weapon’ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding “storyteller” to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including “teller of stories” in his Twitter bio. Graphic designers, journalists, editors, broadcasters, coders, model makers, set designers, ginormous brands, ocean explorers, astronauts, schoolteachers, CEOs, marketing directors, creative consultants and trend watchers are peppering their websites, blogs and email signatures with the word “storytelling.” In Storytelling on Steroids, editor and adman John Weich finds out why. Where did all this storytelling come from? Why are so many professionals suddenly so eager to spread the storytelling gospel? And who blazed the trail for an Age of Storytelling in mainstream communication? In his compact, fast-moving book, Weich explores the iconic brands, cultural movements and social technologies that have contributed most to storytelling’s rise in mainstream creativity and communication. Along the way, he calls out countless pop culture darlings to make his case: Batman, Banksy, Tomb Raider, TED Talks, Radiohead, Jay-Z, BMW and New York Times infographics. He even raves about a powerful little campaign about the worst hotel in the world. What we’re experiencing isn’t a radical new movement but a storytelling renaissance, one fueled by addictive technologies, the abundance of choice and … you! You and the billion others engaged in the most massive and shamelessly personal storytelling experiment in the history of humankind: social media. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=514658

The innovation expedition / Gijs VAN WULFEN / BIS (2013)

Titre : The innovation expedition : a visual toolkit to start innovation Type de document : Livre Auteurs : Gijs VAN WULFEN, Auteur Editeur : BIS Année de publication : 2013 Importance : 248 p. ISBN/ISSN/EAN : 978-90-6369-313-8 Prix : 38 EUR Langues : Anglais (eng) Mots-clés : Management INNOVATION ; INNOVATION TECHNOLOGIQUE ; CREATIVITE Résumé : The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modelling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works! Gijs van Wulfen was chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157657

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
050027	658.406/VAN	Livre	Library Campus de Reims	Salle de lecture	Disponible

This is service design thinking / BIS (2011)

Titre : This is service design thinking : basics, tools, cases Type de document : Livre Editeur : BIS Année de publication : 2011 Importance : 373 p. ISBN/ISSN/EAN : 978-90-6369-279-7 Prix : 38 EUR Note générale : Annexes. Bibliogr. p.340-365. Index. Langues : Anglais (eng) Mots-clés : Management ESTHETIQUE INDUSTRIELLE ; ETUDE DE CAS ; MARKETING DIRECT ; PRODUIT NOUVEAU Résumé : This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. In collaboration with: (in alphabetical order) Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier P�rez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S) Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156355

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
048065	658.575 2/THI	Livre	Library Campus de Reims	Salle de lecture	Disponible