Entrepreneurship in the Wild - Catalogue Library Neoma Business School

Entrepreneurship in the Wild / Felipe G. MASSA / MIT PRESS (2021)

Titre :	Entrepreneurship in the Wild : A Startup Field Guide
Type de document :	e-book
Auteurs :	Felipe G. MASSA, Auteur
Editeur :	MIT PRESS
Année de publication :	2021
Importance :	152 p.
ISBN/ISSN/EAN :	978-0-262-36557-4
Langues :	Anglais (eng)
Mots-clés :	Management ENTREPRENEURIAT ; START-UP
Résumé :	A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework
Nombre d'accès :	Illimité
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