All business is local - Catalogue Library Neoma Business School

All business is local / John A. QUELCH / New York : Penguin (2012)

Titre :	All business is local : why place matters more than ever in a global, virtual world
Type de document :	Livre
Auteurs :	John A. QUELCH, Auteur
Editeur :	New York : Penguin
Année de publication :	2012
Importance :	1 vol. (248 p.)
Présentation :	ill.
Format :	22 cm
ISBN/ISSN/EAN :	978-1-59184-465-5
Langues :	Anglais (eng)
Mots-clés :	Management CREATION D'ENTREPRISE
Résumé :	Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.
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