| Titre : |
Gabay's copywriters' compendium : the definitive professional writer's guide |
| Type de document : |
e-book |
| Auteurs : |
J. Jonathan GABAY ; NETLIBRARY, INC. |
| Mention d'édition : |
Pbk. ed. |
| Editeur : |
Amsterdam : ELSEVIER |
| Année de publication : |
2007 |
| Importance : |
709 p. : |
| Présentation : |
ill. ; |
| Format : |
24 cm. |
| Note générale : |
"Revised and updated edition"-cover.
Includes index.
ISBN-10 on tp verso is incorrectly listed as 0750683021.
Electronic reproduction.. Boulder, Colo. :, 2007. |
| Langues : |
Anglais (eng) |
| Mots-clés candidats : |
PUBLICITE MESSAGE PUBLICITAIRE CREATION |
| Note de contenu : |
The creative briefing process -- Mind your Ps and Qs -- Why use ten words when one will do? -- Is it 'its' or 'it's'? -- Spell well -- Consonants divided by continents -- Do you speak marketese? -- Idioms make the heart grow fonder ... -- Clichés -- Metaphors -- Similes -- Would you rather be cuddly or plump? -- Portmanteaus -- All together now -- Rhyme time -- Tongue twisters -- Words from the wise -- The business of quotes -- Is it a bird? Is it a plane? No, it's a sloganeer -- Today's the day ... -- A world of facts -- Top tips -- So what's new. |
| Nombre d'accès : |
2 |
| En ligne : |
http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&db=nle [...] |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=135902 |
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