| Titre : |
The committed enterprise : making vision, values, and branding work |
| Type de document : |
e-book |
| Auteurs : |
J. H DAVIDSON ; NETLIBRARY, INC. |
| Mention d'édition : |
2nd ed. |
| Editeur : |
Amsterdam : ELSEVIER |
| Année de publication : |
2004 |
| Autre Editeur : |
Oxford : BUTTERWORTH-HEINEMANN |
| Importance : |
xxi, 343 p. : |
| Présentation : |
ill. ; |
| Format : |
25 cm. |
| Note générale : |
Previous ed.: 2002.
Includes bibliographical references and index.
Electronic reproduction.. Boulder, Colo. :, 2007. |
| Langues : |
Anglais (eng) |
| Mots-clés candidats : |
ETHIQUE DES AFFAIRES |
| Note de contenu : |
The new challenge for organization leaders -- How vision and values create committed enterprises -- The seven best practices for creating the committed enterprise -- Building the foundations of the committed enterprise -- Measuring the strength of the vision ... if there is one -- Timing and building a new vision -- Creating hard values for sustainable advantage -- Emotional activism : communicating by action signals and words -- Creating systems to embed vision and values -- Branding the committed enterprise -- The hard-edged organization : measurement -- Why most vision and values programmes fail -- Vision and values before and after acquisitions -- Aligning individuals and organizations -- A renewable process for vision and values. |
| Nombre d'accès : |
2 |
| En ligne : |
http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&db=nle [...] |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=136013 |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheOffensive marketing / burlington : ELSEVIER BUTTERWORTH-HEINEMANN (2004)
