Titre : |
Is it essential for fashion brands to do influencer marketing nowadays |
Type de document : |
Mémoire |
Auteurs : |
Rebecca HORCHOLLE, Auteur |
Année de publication : |
2022 |
Importance : |
27 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management WEBMARKETING ; TECHNOLOGIE ; MODE
|
Résumé : |
With the technology revolution, marketing has taken a different turn and it is now possible to do it on social networks thanks to influencers. Influencer marketing has taken over many fashion brands and in this dissertation we ask what impact it has and whether it is really necessary to integrate it into the marketing strategy . The litterature review of the dissertation is mainly based on the history of influencer marketing and the fashion market . A quantitive study was then launched in the form of an online survey in May 2022 . People who use social networks and follow influencers were defined as the study population. The data collection resulted in 116 valid responses . This data was then analysed and allowed us to validate 1 of the 3 hypotheses . |
Programme : |
Global BBA |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562045 |