| Titre : |
Exploring the Effects of Online Influencers on Company Brand Fit |
| Type de document : |
Mémoire |
| Auteurs : |
Jialai REN, Auteur |
| Année de publication : |
2022 |
| Importance : |
24 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
INFLUENCEUR ; WEBMARKETING ; MARQUE
|
| Résumé : |
As marketing enters the digital age, online influencers have emerged on various online platforms as influencers in the network society, impacting consumers' actions and purchasing trends. They will publish their daily life, share valuable things they used, and show outfits on the platform in the form of videos or pictures. Most of the functional groups of these platforms are concentrated in young groups, and they are the leading force in the consumer market and potential customers, thus giving birth to the economic model of Internet influencers cooperating with company to sell goods. Consequently, online influencers can be regarded as a category of sales; they will have followers who usually have the same category or hobbies as influencers and will follow the behaviour of influencers. The personalized needs of the young generation have also become an opportunity for them to conduct precise positioning marketing. |
| Programme : |
Global BBA |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562060 |
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Exploring the Effects of Online Influencers on Company Brand Fit / 2022 
