| Titre : |
The Impacts of Covid-19 on Ornamental Fish Trade in Taiwan: From the point of view of fish retailers |
| Type de document : |
Mémoire |
| Auteurs : |
Tsai CHEN-YU, Auteur |
| Année de publication : |
2022 |
| Importance : |
36 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; TAIWAN
|
| Résumé : |
The purpose of this research is to explore and identify the impacts of Covid-19 on ornamental fish trade through the eyes of the fish retailers in Taiwan. Through a literature review, the dissertation describes the landscape of the global ornamental fish market, both before and after Covid-19, as well as the role Taiwan plays in this US$ 15 billion sector. Three research objectives are then outlined based on the literature review:
1) to identify Covid’s impacts on ornamental fish supply,
2) to identify Covid’s impacts on ornamental fish demand,
and 3) to discuss the reactions made by Taiwanese fish retailers when faced with the impacts.
To answer the research questions, the dissertation adopts an interpretivist research philosophy and uses an inductive qualitative research method – semi-structured interviews with fish retailers. The research findings offer qualitive insights collected from seven interview respondents. Four main impacts on fish supply are identified, and three are identified for fish demand. Different reactions made by fish retailers to cope with the impacts on both supply and demand are also elaborated. Finally, the dissertation concludes itself with a few justified recommendations for readers whose ornamental fish retailing business has also been disrupted by the pandemic, which include adopting a more flexible supply strategy to control supply cost, improving fish care to enhance fish stock quality, and integrating the Internet and digital channels to reach more customers . |
| Programme : |
Global BBA |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562064 |
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The Impacts of Covid-19 on Ornamental Fish Trade in Taiwan: From the point of view of fish retailers / 2022 
