| Titre : |
From "global strategy" to "ecosystem strategy": the impact for multinational food companies. |
| Type de document : |
Mémoire |
| Auteurs : |
Kenza BIBAOUNE, Auteur |
| Année de publication : |
2022 |
| Importance : |
20 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ENTREPRISE MULTINATIONALE ; STRATEGIE ; AGROALIMENTAIRE SECTEUR
|
| Résumé : |
The objective of this research project is to analyze the impact on multinational food companies when they develop from a "global strategy" to an "ecosystem strategy". Based on a literature review, we conducted quantitative and qualitative research with people working in the strategic area of these groups or in contact with them. The findings show that new forms of ecosystem strategy play a central role in the development of strategies of multinational food companies in their approach to different populations and futures. |
| Programme : |
Global BBA |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562225 |
From "global strategy" to "ecosystem strategy": the impact for multinational food companies. / 2022 
