| Titre : |
FMCG’s production planning for in-store promotions, using POMDPs.jl |
| Type de document : |
Mémoire |
| Auteurs : |
Cyril KLEINMANN, Auteur |
| Année de publication : |
2022 |
| Importance : |
36 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CHAINE LOGISTIQUE ; PROMOTION DES VENTES ; BIEN DE CONSOMMATION
|
| Résumé : |
Supply chain practitioners from the Fast-Moving Consumer Goods (FMCG) sector know how difficult it is to deal with in-store promotions because of the uncertainty they impose to their supply chains. FMCG refers to products with a short shelf life because of the continuous need for these products in the consumers’ daily lives and/or because they are perishable (Will Kenton et al., 2021). In this paper, we concentrate on FMCG producing companies whose products are first sold to retailers, before reaching hypermarkets and supermarkets’ customers. |
| Programme : |
MSc Supply Chain Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564553 |
FMCG’s production planning for in-store promotions, using POMDPs.jl / 2022 
