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Titre : |
The impact of customer CSR expectations on companies'supply strategy |
Type de document : |
Mémoire |
Auteurs : |
Capucine PERRIN, Auteur |
Année de publication : |
2022 |
Importance : |
34 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management CLIENT ; STRATEGIE Entreprise CSR
|
Résumé : |
The impact of globalization on different companies around the world is enormous. With demand becoming more and more diverse, companies are faced with new realities since some customers want different product lines, some customers want a less expensive product, some customers want more sustainable products etc : the company must adjust the supply of raw materials, processing,handling and delivery to ensure the desired product to the customer. Indeed, the worst situation a company can suffer is customers buying from the competition, therefore everything is done with the goal of providing the product the customer wants, in the condition he expects since adapting to their
needs is the best way to build customer loyalty. |
Programme : |
MSc Supply Chain Management |
Permalink : |
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