| Titre : |
The impact of social media on brand associations for sponsors : the case of Formula one |
| Type de document : |
Mémoire |
| Auteurs : |
Estelle RANCOURT, Auteur |
| Année de publication : |
2022 |
| Importance : |
37 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page.
|
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMMUNICATION ; IMAGE DE MARQUE ; INTERNET ; SPONSORING
|
| Résumé : |
With the revitalization of the interest in Formula One for younger people thanks to the very-criticized ‘Drive to Survive’ Netflix show, Formula One has to be modernized to be relevant to this younger audience. As the majority of teams’ revenues come from sponsorship, sponsoring companies also have to be modernized and adapt their marketing strategy to a younger audience to have a good return on their investment in Formula One.
Therefore, this dissertation focuses on the impact of social media on brand associations for sponsors through the case of Formula One. Our research question came up to be as following : How could a Formula One sponsor better its brand associations through social media ? |
| Programme : |
MSc Marketing French Excellence |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564568 |
The impact of social media on brand associations for sponsors : the case of Formula one / 2022 
