| Titre : |
Has the Covid-19 crisis accelerated the development of online sales in the automotive sector? |
| Type de document : |
Mémoire |
| Auteurs : |
Damien MONTALBETTI, Auteur |
| Année de publication : |
2022 |
| Importance : |
26 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
AUTOMOBILE SECTEUR ; VENTE A DISTANCE ; INTERNET
|
| Résumé : |
The automotive industry has always been able to adapt to new needs and new environments, and this is even more the case in the last few decades, where numerous technologies have been developed: we can mention GPS, the integration of smartphones within vehicles more recently but also the numerous driving assistance technologies. Moreover, the automobile is at the heart of certain major issues such as global warming, but also the future of mobility, including shared, autonomous and connected vehicles, and must therefore constantly reinvent itself. However, in a context where e-commerce is constantly developing and expanding into new sectors, online car sales are still in their infancy. Indeed, car sales are still mainly based on a long-established distribution network of car dealerships and specialised sellers. Manufacturers provide information-packed sites and comprehensive configurators, but the bulk of sales are still made in dealerships. Indeed, the car is still an important purchase for the consumer and the need to see the product in real life still exists. The years 2020 and 2021, corresponding to the covid-19 crisis, have largely contributed to the expansion of e-commerce. Although late, the automotive industry has also taken this turn, being greatly affected by the decline in car dealerships attendance. The objective here is to understand whether the shift in the automotive industry to online sales strategy is sustainable or only temporary. |
| Programme : |
MSc International Sales Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564598 |
|  |
Has the Covid-19 crisis accelerated the development of online sales in the automotive sector? / 2022 
