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Titre : |
What are the controversial aspects of luxury fashion brands trying to adopt a sustainable strategy? And how can they improve their strategies to have a better social and environmental impact? |
Type de document : |
Mémoire |
Auteurs : |
Fanny GUILLEMOT, Auteur |
Année de publication : |
2022 |
Importance : |
38 p |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INDUSTRIE DU LUXE SECTEUR ; ENVIRONNEMENT ; STRATEGIE
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Résumé : |
After decades of ignoring the climate emergency and carelessness about the impact of our consumption, society finally takes responsibility in what is thebiggest challenge of the 21stcentury. Companies from all industries are restoring their image and trying to implement a business model more adequate to the situation.And since the environment and social justice are closely intertwined:if one pays attention to ecology, one must also pay attention to social fairness. This is especially thecase for companies in the fashion business, one of the most polluting industrieson Earth,and most criticized in terms of social impact. Long ignored by the critics and perpetuating an image of exemplarity, Luxury brands evolving in the fashion world can no longer afford to ignorethe reality.Like all companies in this field, they participate to a greater or lesser extent in climate change through their activities, and must now respond to new expectations.Today, luxury is mentioned in many heated debates, and is even the subject of controversy. On the one hand, its fervent defenders advocate an immaculate luxury that is intrinsically sustainable. On the other hand, its detractors point to decades of inaction,inadequaciesto the current urgency, and unnecessary nature of luxury.Therefore, the goal of this study is to characterize the legitimacy of luxury fashion brands to commit to sustainable development and the evolution of their environmental strategy.The conducted research indicates the strong involvementof luxury fashion to incorporate aspects of circularity into their business operations as well as their intrinsic nature to act on social welfare. However, the research provided in this paper showcasesas well structural blockagesand lossesof “real luxury” to achieve a deeper commitmentto sustainable development by luxury fashion companies |
Programme : |
Global BBA |
Permalink : |
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