| Titre : |
How does ALO yoga’s partnership withbusinesses & social influencerssuccessfullyreach its consumers? |
| Type de document : |
Mémoire |
| Auteurs : |
Sarah HARRIS, Auteur |
| Année de publication : |
2022 |
| Importance : |
29 p. |
| Note générale : |
Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue de votre compte Office 365 via le bouton CONNEXION en haut de page |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CLIENT ; INFLUENCEUR ; PARTENARIAT
|
| Résumé : |
The purpose of this dissertation is to break down ALO yoga’s digital marketing strategy inorder to identify which elements are defining factors to reach consumers. Three elementsare influencing their success. Their high focus on yoga differentiates them from the rest ofthe industry. The diversity representation positively influences the consumers behavior. Andfinally, the high engagement permits ALO yoga to sustain and enrich its community.In addition, we will explore other ways for the brand to optimize and expend its strategy.2REP |
| Programme : |
Global BBA |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566058 |
How does ALO yoga’s partnership withbusinesses & social influencerssuccessfullyreach its consumers? / 2022 
