| Titre : |
How can fashion and apparel companies use eco-responsibilityto maintain or even improve their position and profits in the market? |
| Type de document : |
Mémoire |
| Auteurs : |
Manon LEGUILLON, Auteur |
| Année de publication : |
2022 |
| Importance : |
26p. |
| Note générale : |
Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue de votre compte Office 365 via le bouton CONNEXION en haut de page |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MODE ; ECOLOGIE ; PROFIT
|
| Résumé : |
The textile, fashion and clothing market is very important in France and in the world, both in terms of the volumes that are processed on a global level but also because of their strong correlation with the evolution of our society. In this essay we will discover the importance of eco-responsibility for the fashion industry in the future. We have long known that the fashion industry is one of the most polluted industries in the world and its environmental impact is no longer sustainable for the planet.We will therefore rely on the study of academic literature to understand the environmental and social impact issues that the fashion industry generates as well as the evolving approach of consumers to these environmental and societal problems. The most harmful aspects of the fashion industry are the offshoring of production, the lack of protection and low wages for many workers, and the excessive production of cheap but unsustainable clothing, which also creates the problem of its destruction.Brands want to provide maximum satisfaction to their customers without sacrificing their margins, which is why they must rework their business models, especially through new production processes. This essay is composed of an academic analysis and a quantitative research, which allows to identify and analyze the stakes and challenges of the textile, fashion and clothing sector in order to understand their current state and problems, examples of failures and successes, the axes of development and their constraints, the reasons that bring companies of all sizes to launch themselves in new processes and their hopes of return on investment, which forge the keys of the future of the sector. |
| Programme : |
Global BBA |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566757 |
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How can fashion and apparel companies use eco-responsibilityto maintain or even improve their position and profits in the market? / 2022 
