| Titre : |
The Asset-Light strategy implementation in the Hospitality Industry. |
| Type de document : |
Mémoire |
| Auteurs : |
Marie BOILEAU, Auteur |
| Année de publication : |
2022 |
| Importance : |
36 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ACTIF ; FRANCHISE ; PERFORMANCE ; RENTABILITE
|
| Résumé : |
This dissertation is based on the observation that most large hospitality groups are moving into asset?light mode. The model has even recently seduced the European leader in the hotel industry: Accor, which had been operating in "asset-heavy" mode for years. The idea of this thesis is to study the advantages and disadvantages of this strategy and answer the question "To what extent can switching to the asset light model benefit the hospitality industry companies?” by studying Accor's results following their change in strategy.
As a listed company their results are publicly available, my study is therefore based on their results published before 2019 (COVID 19 crisis) and their strategic reports.
Results from the study of Accor’s financial reports and strategy documents appear to confirm that the move to asset-light mode is not a simple trend. Indeed, the strategy offers several considerable advantages: rapid development prospects, an opportunity to refocus on one's core business and develop competitive advantages, as well as greater flexibility and a reduction in risk. However, not enough studies have been conducted on the long-term results of the strategy (especially on the profitability of the company), some of
the disadvantages of the strategy could reveal their long-term negative effects |
| Programme : |
PGE-Reims |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=570893 |
|  |
The Asset-Light strategy implementation in the Hospitality Industry. / 2022 
