| Titre : |
How music has become a 360° experience. A french example: jo&co |
| Type de document : |
Mémoire |
| Auteurs : |
Gaïa CHABANIER, Auteur |
| Année de publication : |
2022 |
| Importance : |
29 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MUSIQUE ; CULTURE ; INTERNET ; ART
|
| Résumé : |
In 2022, the ways of receiving music are undeniably different from those of our parents born
in the 1970s. Today, in the age where everything is digitalized, the buzz disappears as quickly
as it appeared and streaming platforms are multiplying. This acceleration and diversification
influence the modes of reception and production of commercial music. Artists, producers and
consumers of music must adapt to these upheavals. In this essay, we will look at the changes
that have taken place in the francophone music industry over the past decade. Throughout
the argument, we will try to adopt successively the point of view of the consumer, the artist
and then that of the various internal actors of the industry, such as the record companies. |
| Programme : |
MSc Digital Expertise for Marketing |
| Spécialisation : |
Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572739 |
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How music has become a 360° experience. A french example: jo&co / 2022 
