| Titre : |
Digitalization of the performing arts: the example of the theater. |
| Type de document : |
Mémoire |
| Auteurs : |
Anne-Constance COJAN, Auteur |
| Année de publication : |
2022 |
| Importance : |
21 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
SPECTACLE ; PIECE DE THEATRE ; WEBMARKETING ; COMMUNICATION
|
| Résumé : |
The COVID-19 crisis has seen the use of digital in all areas of work flourish. Almost all companies seem to have adopted increasingly digital processes and methods. The world of live performance, however, and more particularly the world of theater, remains a field of friction with respect to digital. Indeed, how can digital, which by definition is virtual, support or even replace certain aspects of this field, which is by definition based on the living dimension and the sharing of a real, physical experience? Our study will deal with the issue of the advantages and limitations of digital marketing in the future of live performance, and more specifically in the theater field. A quantitative study was conducted to determine if the use of digital media had a positive impact on the purchase of theater tickets. A second question raised by this study was whether the use developed under the COVID 19 crisis of filmed theater performances could be suitable for spectators and be used in a sustainable way. The results showed that digital is not sufficient as a means of communication for live performance. It also showed that while live broadcasting of theater performances could be interesting in some cases, it could not be realized in a sustainable way. Spectators would prefer to see live theater. |
| Programme : |
MSc Digital Expertise for Marketing |
| Spécialisation : |
Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572742 |
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Digitalization of the performing arts: the example of the theater. / 2022 
