What are the main motivations for engagi... - Catalogue Library Neoma Business School

What are the main motivations for engaging in an Employee Advocacy program? What innovations would engage the maximum number of employees ? / Gautier LE MOUËL / 2022

Titre :	What are the main motivations for engaging in an Employee Advocacy program? What innovations would engage the maximum number of employees ?
Type de document :	Mémoire
Auteurs :	Gautier LE MOUËL, Auteur
Année de publication :	2022
Importance :	32 p.
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Langues :	Anglais (eng)
Mots-clés :	Management INNOVATION ; FORMATION ; FORMATION PROFESSIONNELLE ; JEU D'ENTREPRISE ; EMPLOYE
Résumé :	Employee Advocacy is no longer a program that needs to be defended and defined in the field of corporate communication, it is a real opportunity both externally (awareness, reputation, employer brand, ...) and internally (employee motivation, pride, team-buiding, ...). However, employee engagement is still complex and much still eludes teams. So, the main objective of this paper is to define the keys to engagement for a marketing team interested in such a program, but also to understand the opinion of employees around such a program. We will develop this around a literature review and a quantitative analysis around a questionnaire addressed to employees coming from all horizons: type of company, services, field of activity,... Finally, the objective is also to probe this sample to possible innovations in the implementation of an employee advocacy program.
Programme :	MSc Digital Expertise for Marketing
Spécialisation :	Marketing
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