| Titre : |
How can the market for responsible and sustainable clothes be made accessible to the most modest? |
| Type de document : |
Mémoire |
| Auteurs : |
Sophie KUBWIMANA, Auteur |
| Année de publication : |
2022 |
| Importance : |
26 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MARQUE ; TEXTILE SECTEUR ; CONSOMMATEUR ; ECOLOGIE
|
| Résumé : |
This study focuses on the challenge of convincing the consumer that genuine green
marketing is not a scam. Today's consumers are particularly suspicious of big brands, and
blame institutions and big business for their environmental impact, and rightly so.
Nevertheless, by involving the consumer more in their purchasing decision, brands with a
sincere approach would gain notoriety and thus broaden their consumer target to reach the
most modest consumers who would see an economic advantage in consuming less but
better. |
| Programme : |
MSc Digital Expertise for Marketing |
| Spécialisation : |
Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572755 |
How can the market for responsible and sustainable clothes be made accessible to the most modest? / 2022 
