| Titre : |
How can Green IT (Sustainable Technology) help overcome the growing customer trust crisis related to the emergence of the ecological situation? |
| Type de document : |
Mémoire |
| Auteurs : |
Najoua LYAKOBY, Auteur |
| Année de publication : |
2022 |
| Importance : |
34 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
INTELLIGENCE ARTIFICIELLE ; CLIENT ; ECOLOGIE ; IMAGE DE MARQUE
|
| Résumé : |
A green image has been frequently associated to greenwashing these past years, which
impacted customers’ trust and their ability to trust again regarding this alarming topic of
environmental crisis. Awareness has risen and companies’ strategies to generate more income as well,
leaving real actions behind and compromising their customers’ trust. This research study was carried
out to prove the existing yet not clear correlation between Green IT and customer trust through a
genuinely greener image for companies. Such relation has not been given enough importance in the
recent years especially from companies, as they still haven’t been leveraging Green IT properly for the
purpose of increasing their environmental engagement. The study also aims to fill the gap in literature
when it comes to relating the two terms and confirm the prediction of a more competitive position in
the market when integrating green IT in the business model and the strategy of a company. Through
this study we want to shed light on how Green IT is the ultimate key to reach sustainability goals by
empowering not only individuals but the planet, ensuring a better world. |
| Programme : |
MSc Digital Expertise for Marketing |
| Spécialisation : |
Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572760 |
How can Green IT (Sustainable Technology) help overcome the growing customer trust crisis related to the emergence of the ecological situation? / 2022 
