| Titre : |
Does the IoT enable insurance 2.0 customer loyalty ? |
| Type de document : |
Mémoire |
| Auteurs : |
Salma NACHAT, Auteur |
| Année de publication : |
2022 |
| Importance : |
30 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ASSURANCE ; COMPORTEMENT ; CLIENT ; TECHNOLOGIE
|
| Résumé : |
This dissertation was written with the aim of finding out whether the Internet of Things helps to build customer loyalty in Insurance 2.0. The literature review I did helped me to understand the subject better, to know deeper information about insurance, the internet of things and the loyalty of the insured. The evolution of technology, the change in consumer behaviour, the willingness to adopt connected objects and the motivation to change lifestyles are factors that stand out in my research. This paper will investigate "what and how connected objects can build insurance 2.0 customer loyalty ? ". The qualitative study I conducted demonstrated the advantages and disadvantages of IoT in building customer loyalty in Insurance 2.0. |
| Programme : |
MSc Digital Expertise for Marketing |
| Spécialisation : |
Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572762 |
Does the IoT enable insurance 2.0 customer loyalty ? / 2022 
