Titre : |
Can the use of photos in marketing influence consumers to have a more favorable attitude towards brands? |
Type de document : |
Mémoire |
Auteurs : |
Kathleen NEDELLEC, Auteur |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management PHOTOGRAPHIE ; MEDIA ; MEDIA SOCIAL ; MARQUE ; COMPORTEMENT DU CONSOMMATEUR
|
Résumé : |
In this paper, it will be covered the importance of image in advertising, which types of photos
companies need to have according to their target’s needs. First, we will present an overview of the
literature review on the subject, before coming up with a research hypothesis. Next, we will present
the experiment that was conducted in order to test this research hypothesis. Finally, we will discuss
the main findings and the implications for companies. |
Programme : |
MSc Digital Expertise for Marketing |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572763 |