| Titre : |
The stakes of the omnichannel business model in the luxury goods industry |
| Type de document : |
Mémoire |
| Auteurs : |
Adèle FOREST |
| Année de publication : |
2022 |
| Importance : |
31 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
TECHNIQUE DE VENTE ; INDUSTRIE DU LUXE SECTEUR
|
| Résumé : |
The advent of digital has disrupted the usual sales strategies and the luxury good sector has not been left out. From this upheaval, several business models have emerged such as the omnichannel business model. However, very attached to their usual business model putting the physical premium customer experience at the center of their strategy, luxury good brands, and especially the fashion division, are particularly reluctant to this new sales model. Delivering an online customer experience identical to the one currently in place offline seems indeed complicated. But the omnichannel business model could be a source of numerous opportunities in the luxury goods sector. However, its implementation is subject to several requirements and conditions, which are all the more important in a sector as specific as the luxury industry. |
| Programme : |
MSc International Sales Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574492 |
The stakes of the omnichannel business model in the luxury goods industry / 2022 
