E-Commerce 2023: Business, Technology, S... - Catalogue Library Neoma Business School

E-Commerce 2023: Business, Technology, Society, Global Edition / Kenneth C. LAUDON / Londres : PEARSON EDUCATION (2023)

Titre :	E-Commerce 2023: Business, Technology, Society, Global Edition
Type de document :	e-book
Auteurs :	Kenneth C. LAUDON
Mention d'édition :	18th ed.
Editeur :	Londres : PEARSON EDUCATION
Année de publication :	2023
Importance :	910 p.
ISBN/ISSN/EAN :	978-1-292-44966-1
Langues :	Anglais (eng)
Mots-clés :	Management COMMERCE ELECTRONIQUE
Résumé :	For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,E-commerce 2021: Business, Technology, and Societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook(R), Google(R), Twitter(R), Amazon(R), Pinterest(R), eBay(R), Uber(R), WhatsApp(R), and Snapchat(R)illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire16th editionhas been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
Nombre d'accès :	5
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