| Titre : |
Innovation management and new product development |
| Type de document : |
Livre |
| Auteurs : |
Paul TROTT |
| Mention d'édition : |
6th ed. |
| Editeur : |
Pearson |
| Année de publication : |
2021 |
| Importance : |
635 p. |
| ISBN/ISSN/EAN : |
978-1-292-25152-3 |
| Prix : |
62 € |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ENTREPRENEURIAT ; INNOVATION ; INNOVATION TECHNOLOGIQUE ; MANAGEMENT ; PROPRIETE INTELLECTUELLE ; RECHERCHE ET DEVELOPPEMENT ; STRATEGIE
|
| Résumé : |
Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. |
| Note de contenu : |
Index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=585613 |
Innovation management and new product development [Livre] / Paul TROTT . - 6th ed. . - Pearson, 2021 . - 635 p. ISBN : 978-1-292-25152-3 : 62 € Langues : Anglais ( eng) | Mots-clés : |
Management
ENTREPRENEURIAT ; INNOVATION ; INNOVATION TECHNOLOGIQUE ; MANAGEMENT ; PROPRIETE INTELLECTUELLE ; RECHERCHE ET DEVELOPPEMENT ; STRATEGIE
|
| Résumé : |
Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. |
| Note de contenu : |
Index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=585613 |
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Innovation Management and New Product Development / PEARSON ED. (2021)
Innovation management and new product development / Pearson (2021)
