Titre : |
How cultural institutions are facing the new challenges of analytics and digitalization in order to maintain and increase their cultural and economic attractiveness? |
Type de document : |
Livre |
Auteurs : |
Elma RIET, Auteur |
Année de publication : |
2023 |
Importance : |
45 p. |
Note générale : |
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Langues : |
Français (fre) |
Mots-clés : |
Management CULTURE ; ECONOMIE CREATIVE ; ECONOMIE NUMERIQUE
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Résumé : |
In recent years, the world of culture has been turned upside down by an unprecedented technological revolution. Cultural institutions' economic models and procedures have evolved as a result of this upheaval, opening up new opportunities but also posing new difficulties. This technological revolution has been greatly accelerated in many areas, including culture, as a result of the Covid-19 issue. In fact, this industry, which in 2020 contributed 2.2% of France's GDP, had to deal
with the global epidemic, adapt, and suggest new ways for customers to obtain their services. This phenomenon has led to a reconsideration of the way we consume, leading to a substitution of a predominantly physical consumption to a more digital oriented consumption. This has also been the case for cultural institutions, which as "knowledge distributors" (ICOM - International Council of Museums) have to fast adapt in order to deliver cultural experiences tailored to their audience, leading to the adoption of a new way of creating, distributing and consuming culture. Indeed, in 2021 in France,the consumption of dematerialized cultural goods represented 83% of Internet users, representing 43 million French people. (Olivier Alexandrea and al, 2022). |
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