| Titre : |
How can the metaverse be used to improve customer experience and satisfaction in the context of digital transformation? |
| Type de document : |
Mémoire |
| Auteurs : |
Gauthier OUGIER, Auteur |
| Année de publication : |
2023 |
| Importance : |
42 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Français (fre) |
| Mots-clés : |
Management
ECONOMIE NUMERIQUE ; GESTION DE LA RELATION CLIENT ; HAUTE TECHNOLOGIE
|
| Résumé : |
The idea of the metaverse has drawn a lot of interest recently as a potential instrument for digital transformation and enhancing customer happiness. In the metaverse, people can interact with one another through social networking, gaming, and online shopping, among other activities. It provides a distinctive and engaging experience that could transform how companies interact with customers and raise customer satisfaction. As a result, there is growing curiosity about how to use the metaverse to enhance consumer pleasure and experience in the context of digital transformation. |
| Programme : |
MSc Business Analytics |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581666 |
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How can the metaverse be used to improve customer experience and satisfaction in the context of digital transformation? / 2023 
