| Titre : |
How is it that K-pop acts who have gotten as successful as other Western musical acts still are not treated as equals to them in the U.S. and how is it illustrated? |
| Type de document : |
Mémoire |
| Auteurs : |
Justine JOUSSELIN, Auteur |
| Année de publication : |
2023 |
| Importance : |
29 p. |
| Note générale : |
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| Langues : |
Français (fre) |
| Mots-clés : |
Management
MUSIQUE ; INDUSTRIE CULTURELLE SECTEUR ; RACISME
|
| Résumé : |
Over the past few years, K-pop has become a global phenomenon, with several groups achieving immense popularity worldwide. However, the portrayal of K-pop in Western media has been noticeably different from that of other artists. This trend highlights a broader perception that K-pop acts and the genre itself are considered outsiders in the Western music industry, especially in the U.S..
Unfortunately, the American media often portrays K-pop under a negative light, emphasizing the differences between K-pop and other music genres through a stereotypical lens. The media's tendency to exoticize K-pop and to perpetuate harmful stereotypes about Asian cultures contributes to the idea that K-pop is a novelty or a gimmick rather than a legitimate
form of music.
Despite K-pop's massive popularity worldwide, it is often presented as a distinct entity rather than an integral part of the music industry. The U.S. media's portrayal of K-pop as a genre that is different from "actual music" reinforces the idea that K-pop is somehow inferior or less authentic than other forms of music. This attitude ignores the diversity and complexity of K-pop as a genre and undermines the hard work and talent of the artists who create it. |
| Programme : |
MSc Cultural & Creative Industries |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581677 |
How is it that K-pop acts who have gotten as successful as other Western musical acts still are not treated as equals to them in the U.S. and how is it illustrated? / 2023 
