| Titre : |
Cosmetics industry : at a time when environmental awareness is rising, how can companies increase the sustainability of their packaging while remaining attractive to consumers ? |
| Type de document : |
Mémoire |
| Auteurs : |
Mathilde GIURIANI, Auteur |
| Année de publication : |
2023 |
| Importance : |
26 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
CLIENT ; COSMETIQUE ET PARFUMERIE SECTEUR ; DEVELOPPEMENT DURABLE
|
| Résumé : |
The awareness of the populations and the politicians regarding the climate issues and especially regarding the accumulation of single-use waste affects all markets and especially the cosmetics market. The aim of this dissertation is to understand why and how professionals in the
cosmetics sector must adapt their way of thinking about their packaging in order to be more responsible while continuing to attract consumers. The objective is to find a balance between, on the one hand, understanding how to create the most sustainable packaging possible while respecting the constraints imposed by the sector and, on the other hand, analyzing consumers' buying behavior and understanding what makes a package attractive. This work will help companies in the industry
establish a long-term strategy for their packaging and marketing objectives immediately, as well as assist Marketing Managers and Product and Packaging Development Managers in creating the design of their future packaging. |
| Programme : |
MSc Global Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581701 |
Cosmetics industry : at a time when environmental awareness is rising, how can companies increase the sustainability of their packaging while remaining attractive to consumers ? / 2023 
