| Titre : |
Artificial intelligence and the Advertising Industry |
| Type de document : |
Mémoire |
| Auteurs : |
Hadrien BERNARD, Auteur |
| Année de publication : |
2023 |
| Importance : |
33 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMPORTEMENT DU CONSOMMATEUR ; INTELLIGENCE ARTIFICIELLE ; MARKETING STRATEGIQUE
|
| Résumé : |
This research delves deeply into the impact of Artificial Intelligence (AI) on shaping consumer perceptions and shaping brand reputation in the advertising industry. The approach used combines quantitative research methods bringing together in depth personal interviews with a broader survey of the general population to gather a wide range of perspectives, experiences and insights from everyday consumers and industry experts.
We conducted interviews with seven individuals from diverse backgrounds, which uncovered valuable insights into how AI influences consumer perceptions and its connection to brand reputation in the realm of AI driven advertising. Several key themes emerged, including personalization, transparency, trustworthiness and ethical considerations as factors influencing consumer attitudes towards the use of AI in advertising. |
| Programme : |
MSc Global Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581702 |
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Artificial intelligence and the Advertising Industry / 2023 
