| Titre : |
Food guides versus food influencers: what role does influencer marketing play in consumers' choice of restaurant? |
| Type de document : |
Mémoire |
| Auteurs : |
Emma FORNASINI, Auteur |
| Année de publication : |
2023 |
| Importance : |
43 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMPORTEMENT DU CONSOMMATEUR ; INFLUENCEUR ; PLAT CUISINE SECTEUR
|
| Résumé : |
While in the past, traditional paper guides such as the Michelin Guide were the authority in the field of restaurant recommendations, new players are multiplying with the digitalisation of gastronomy
and the rise of 'food culture', particularly on Instagram. With the internet, everyone now can express their opinions and spread their own information. Food influencers have established themselves as new
reference figures. With their ease of access and the apparent authenticity of their recommendations, these new public figures are gaining a growing following. But the amateurism they claim is often
criticised by experts, who question the legitimacy of influencers in the face of professional guides. Who can be trusted when everyone has a say? And how can consumers make their choices effectively when the power of prescription is now so fragmented? |
| Programme : |
MSc Wine & Gastronomy |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581716 |
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Food guides versus food influencers: what role does influencer marketing play in consumers' choice of restaurant? / 2023 
