| Titre : |
The Relationship between Patriotic Consumption and In-Group Bias : Exploring the Effects of National Identity on Consumer Behavior |
| Type de document : |
Mémoire |
| Auteurs : |
Alexia PERU, Auteur |
| Année de publication : |
2023 |
| Importance : |
27 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
NATION ; COMPORTEMENT DU CONSOMMATEUR ; GESTION DE LA QUALITE
|
| Résumé : |
This article examines the impact of a sense of national identity on consumption behavior, focusing on the propensity to pay for patriotic products and the perception of their quality. The results reveal a positive relationship between the feeling of national identity and
the willingness to pay a higher price to support products reflecting individuals' culture and country of origin. In addition, people with a strong sense of national identity tend to perceive patriotic products as being of higher quality. However, it should be noted that these findings are based on a limited sample size and a specific context, requiring further study for a better generalization of the results. These insights provide interesting implications for marketing practitioners and corporate decision-makers, helping them to understand how national identity can influence consumer preferences and choices. |
| Programme : |
MSc Wine & Gastronomy |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581717 |
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The Relationship between Patriotic Consumption and In-Group Bias / 2023 
